European (Serbian) honey on the US market
Medino company from Krnjevo Serbia has signed an agreement for distribution of 100% natural honey with a US distribution company from New Jersey. Honey from Serbia will be available under Medino’s own brands – Woodland and ZiZu – in over 1,000 stores across the United States of America. This cooperation will also cover the distribution of other bee products such as royal jelly, Propolis, and pollen. Medino CEO Darko Mandic points out that Serbia has an extremely big potential for exporting honey, a proof of which is last year’s export of 3,000 tons of Serbian honey. “Medino’s share in the export of honey from Serbia is 50%, which makes us the largest honey exporter in the ex Balkan. Honey export agreements for this year have already been signed with Norway, Germany, France, Italy, the Netherlands, and regional countries”, Mandic said.
Largest exporter of honey
Serbian company Medino became the largest exporter of honey in the ex Balkan, with 1500 tons of honey in the 2012th were placed on the markets of Germany, Austria, Italy and Norway. The quality of natural honey from Serbia puts the product in the premium category in the markets of the EU and Western Europe. Demand for Medino honey for several years increases progressively, to the mutual satisfaction of exporters and beekeepers, who are affected by drought, although happily completed this year. Serbia has great potential in the production of honey, a long-term goal of the company is to create Medino products with more added value and winning the market through sales in retail chains across Europe.
Source: www.medino.rs and www.balkans.com