Believe it or not, not far ago, almost every single person could eat ecological, healthy food. But now (last 20 years) probably because we have an enormous amount of products available from different countries for different prices.
Because of financial strength of larger companies, they have a practical monopoly on the market and they dictate what people will eat. Simple, if you don`t have enough money for organic food, you will eat food, mostly lower quality produce in larger quantities. To make it clear, it`s the same in market of bee products. Some countries can provide honey, bee pollen, royal jelly… at ridiculously low prices.
So, how to provide quality bee products for people and how to convince them that local food is better than imported?
Project: Honey in Every Single School
It`s not easy, but there are few things that we can do in every single country to spread awareness of consuming local food, especially honey.
Slovenian Beekeeping association (BAS) 7 years back started with phenomenal idea, bringing honey (from local beekeepers) for breakfast in every single Slovenian school. That idea has spread to other healthy food products (vegetable, fruit, bread…) and with the help of Slovenian government project Traditional Slovenian breakfast had started.
The purpose of the project Traditional Slovenian breakfast is to promote local self-sufficiency and food quality of the local environment.
Prime Minister of Slovenia dr. Miro Cerar, this year’s sponsor of the breakfast stressed the importance of this project:
“Not only for the promotion of quality Slovenian food, but also to draw attention to the fact that they are important healthy living habits, which also includes a healthy eating.”
What is effect of project Traditional Slovenian breakfast?
Food from the local environment is more accessible, fruit and vegetables have more vitamins and consequently a higher nutritional value. Due to the quick transport of products, producers use less additives, such as preservatives, dyes, etc.. Products from local environment are also known for the rich and the traditional taste. By ordering food from local growers / farmers, we indirectly contribute to:
- reducing the release of greenhouse gas emissions due to shorter transport routes,
- preserve jobs in rural areas and
- we raise the level of self-sufficiency and quality, locally produced food and thus improve food security of the population.
International interest for the European honey breakfast
On Friday, 21. 11. in the morning, the representatives of foreign delegations (from Austria, Bosnia and Herzegovina, Czech Republic, Montenegro, Croatia, France, Italy, Hungary, Poland, Romania, Slovakia, Slovenia, Serbia and the International Federation of beekeeping organizations – Apimondia .), together with representatives of BAS, schools and kindergartens, and local communities will participated by the traditional Slovenian breakfast in kindergartens and primary schools, with the idea how this project can be transferred to other countries.
For the promotion and implementation of EU honey breakfast is also crucial hearing in the European Parliament. The idea is that on 16 April 2015, all the Slovenian Members of the European Parliament, in collaboration with the Beekeepers Association of Slovenia, prepared a presentation of beekeeping and honey for breakfast idea in the European Parliament.
If we start that kind of awareness by children in early age, we have the potential to provide them a healthy life and from the beekeeper’s point of view, people will respect honey more than ever.
Source: tradicionalnizajtrk.si-/zajtrk_2014/, czs.si?/novice_podrobno.phpsif_no=4256, http://www.czs.si/novice_podrobno.php?sif_no=4318